In the early 90's, advancements in high technology software rapidly changed the way print production departments in both the advertising and retail industry designed pieces for quality large format printing. As a result, new demands surfaced for the printing industry. In addition, these departments found they needed to consult different print houses for the equipment necessary to support their creative work - a time consuming and often frustrating effort.
Having relationships with advertising clients and a history in the print industry, AD+ President Michel Mercure recognized these needs, and set out to meet them. In 1994, Michel formed AD+, a quality large format printing group that incorporated the finest prepress and printing equipment, including large format litho, digital and inline silkscreen presses, with quality and service all together. With cutting edge equipment able to accept sophisticated electronic design files and incorporate the direct to screen and direct to plate techniques, AD+ quickly became a valuable resource.
Through meeting these needs in one company, AD+ supports production departments by facilitating workflow management, printing multi-faceted creative campaigns with matched color and quality, and continuously growing with the advertising and retail industries.
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